Body painting, or sometimes body painting, is a form of body art. Unlike tattoo and other forms of body art, body painting is temporary, painted onto the human skin. Here Pepsi is one of the global sponsors for the 2011 ICC Cricket World Cup and the body paint campaign is an attempt to bring alive the passion that these cricketers have for their game.
The body painted look is fresh and symbolic of the each player’s passion for the game. Covered only with a layer of colorful body paint, the cricketers’ images reflect their energetic and unique persona on the field.
